TEIGNMOUTH'S new Morrisons supermarket could actually help boost the town centre – not harm it.

That is the forecast of the store's general manager, who is determined to attract more shoppers into the town, and will also encourage them to visit traders in the heart of the resort.

'Hopefully we will persuade a lot more people to stay in Teignmouth, rather than shop at out of town supermarkets.

'But my main aim is to also lure in shoppers from the Newton Abbot area because Morrisons are different to the other supermarkets, and our other stores are in Paignton and Totnes, which are not the easiest places to get to,' Steve Dansie told the Post.