BOVEY Tracey has joined forces with Visit South Devon in a bid to highlight what the town has to offer visitors.

The partnership is aimed at attracting more visitors to the thriving town to enjoy its rich history, independent shops, award-winning eateries, and vibrant arts and crafts scene.

The collaboration will see Visit South Devon promoting the town through its established marketing channels, including digital campaigns, newsletters, and social media, reaching audiences across the UK and beyond with the brand Discover Bovey Tracey.

As part of the initiative, Bovey Tracey’s unique visitor attractions including MAKE Southwest, Dartmoor Whisky Distillery, the House of Marbles, National Trust Parke, local markets, and its proximity to Dartmoor National Park, will be showcased to a wider audience.

Seasonal events, festivals, and trails will also be featured, encouraging visitors to stay longer and experience the town’s year-round appeal.

Corin Burton, Bovey Tracey Town councillor and chairman of the town’s Business Association said: ‘We are delighted to be working with Visit South Devon to shine a spotlight on Bovey Tracey.

‘Our town offers a fantastic mix of history, culture, and natural beauty, and this partnership will help us share that with more people.’

Jo Butler, general manager at Visit South Devon, said: ‘Bovey Tracey is a real gem of South Devon – full of charm, creativity, and character.

‘We’re excited to support the town by increasing its visibility and helping more visitors discover what makes it so special.’

With this partnership, Bovey Tracey is set to strengthen its position as a key tourism destination in South Devon, welcoming new visitors while supporting its local businesses and community.

Visit South Devon is a not-for-profit Community Interest Company that exists solely for the benefit of the local tourism and hospitality community, helping raise the profile of the area as a destination for both national and international visitors.